Armed with a knowledge of what works and what can go wrong, you can sit down and consider the goals of the new site. Two key objectives should be: to preserve existing rankings and traffic. to improve rankings and traffic. Ideally, you'll have a complete sitemap for the new site Industry Email List that you can use to compare with the existing site and create mappings for URL moves. Best practices for a hassle-free redesign Fortunately, with a little pre-planning, Industry Email List avoiding SEO disasters and maintaining visibility during a website redesign is quite simple. The following website redesign checklist will help you preserve your valuable rankings when you launch your new site.
Keep the old site online. If you can, keep the old site online at a temporary web address. Make sure the site is not accessible by a crawler. Some HTTP Industry Email List authentication is best, but having the old site to refer to when you run into a problem can be a godsend. Often part or part of the site will be on the web archive, but having the Industry Email List real thing is much better. ▢ Save analysis data. Save a crawl of the old site, even if you have the site on a temporary URL. Screaming Frog is ideal for this, and again you can load the old site crawl if you need to do some analysis. ▢ Don't fix what isn't broken. Where you can, keep things the same - especially URLs.
If you can keep the same URL structure and page Industry Email List names, there are far fewer that can go wrong. If you have to make changes, so be it - but make sure they are justified for the greater good and not just made for the devil. ▢ 301 redirects. Redirecting old URLs to new ones should be the first task on your list. If possible, when redesigning a site, keep Industry Email List content on the same URLs. For example, a WordPress redesign may be able to retain the same permalink structure. This is desirable. Otherwise, you'll want a spreadsheet of all the URLs on old and new sites so you