1. The field view is nearly 100 million, and the sales volume is nearly 10 million
"Tonight's live broadcast of Qudian is destined to raise the threshold of live Number List broadcast sales to a new level."
On July 17, the owner of @qudianluo, who has more than 1 million followers on Douyin, started his 37th live broadcast to bring goods. A person in the industry expressed the above point of view in the circle of friends.
It is understood that the owner of Qudian Luo is the personal Douyin account of Luo Min, CEO of the listed company Qudian. On May 29th, the account released the first video; on June 15th, the account officially started live broadcast and delivery, and Luo Min himself went into battle, positioning himself as the CEO of a listed company to sell pre-made vegetables live.
From the first show to the screen refresh, it took almost a month for the account to have more than 1 million fans before the broadcast.
Why is this live broadcast so hot? What new height has it pulled the threshold of live broadcast sales? What is the "inhumane" style of play?
First of all, the new broadcast studio dismantled the situation of the live broadcast room that dominated the Douyin station yesterday from the data-
According to Feigua data, during the 19-hour live broadcast on July 17, the total number of viewers in the live broadcast room reached 90.986 million, and the peak number of online users reached 913,000, with an average online number of 216,000, and the average number of viewers. The staying time reached 3 minutes and 10 seconds, surpassing 84.25% of the anchors, and the cumulative number of likes in the live broadcast room reached 640 million.
Behind the nearly 100 million total viewers, the number of visitors to the product reached 4.733 million, resulting in an exposure conversion rate of 5.2%. The comprehensive live broadcast room finally reached 8.591 million, the user conversion rate of the live broadcast room reached 9.44%, and the order conversion rate reached 100%.