The author of this article has investigated the watermark design of more than 20 short video products, found some common design features, and conducted a multi-dimensional disassembly analysis to summarize the following highlights in the product design. User usage scenario : When a user browses a very interesting video while using a short video and wants to share the content with his friends, he can share the interesting content with his friends through social software after downloading the video. The watermark of most traditionally designed products adopts a conservative design, focusing on video content and protecting property rights.
It is relatively blank to promote the product image through excellent content creators. This type of product mainly simply displays the product name in the watermark design. In the user usage scenarios mentioned above, if a creative and interesting watermark phone number list design can be used, in addition to conveying good content and user emotional connection, the brand image can be properly promoted when sharing, which is conducive to the conversion of new user registrations during sharing. Rate. Therefore, a watermark with a novel design can not only promote new products at a low cost, but also improve the sense of refinement of the product. To this end, I investigated the
watermark design of more than 20 short video products, and found some common design features, mainly from the video playback screen size, watermark position, dynamic effects, visual color matching, product information, user information and other dimensions to disassemble and analyze. Summarizing the following points, the product can select the dimension design highlights according to its own characteristics: 1. Video playback screen size There are two main designs of video playback screen size: full screen (most short videos); Non-full screen (short video of instant noodles). Extended suggestion: Except for short videos of instant noodles, most of the videos are played in full screen after being downloaded locally by the user, and the watermark is added in the video playback area.