Understanding how social media can contribute to Malaysia Phone Number List your organization's bottom line will help you make better decisions for allocating budget and resources. Once we understand where and how we generate data, we can use Malaysia Phone Number List this social engagement data to enhance our existing lead nurturing, scoring, segmentation and attribution models to better understand the buyer's journey from start to finish . For example, let's take Malaysia Phone Number List the lead in cultivating.
From a social point of view, we put a lot Malaysia Phone Number List of content. Sometimes this is done on behalf of a company or brand, sometimes by individuals in the organization. Power comes from interactions on these social posts. Depending on what your audience is engaging with on social media, you can direct individuals into nurturing streams to trickle in other relevant content through other marketing channels such as email. This is where marketing automation comes into play. It allows us to do these things at scale, and once Malaysia Phone Number List we know people are interacting with us and we nurture them appropriately based on what they're interested in, we put them into the scoring model. How can we use social engagement campaigns to influence and influence lead scoring? Let's say we publish an article on our LinkedIn company page and our potential client engages and even adds a comment (which is a positive one).
Let's take the social interaction back to the lead Malaysia Phone Number List score, maybe based on positive reviews, this lead's score is increased by 5 (it's worth noting here that any social interaction and its variables can be factored into the Malaysia Phone Number List scoring model). This positive interaction could be a higher sign that someone will buy, rather than just open an email or click a Holding it all together is the glue called marketing Malaysia Phone Number List attribution. Where are my potential customers coming from? What marketing strategies are working for this particular person or this particular opportunity? Most organizations see huge gaps if they don't monitor the social engagement data they incorporate into their attribution models.